Color Balance Purple Shampoo 10.1 oz

Say goodbye to brassiness and hello to cooler, brighter, more balanced blonde and gray hair with every wash.

Joico Color Balance Purple Shampoo is built for hair that needs a little tonal love — think color-treated blondes, highlighted strands, and beautiful natural grays that deserve to stay crisp and luminous. At 10.1 oz, it's a full-size bottle made for real routines, real results, and real hair goals.

• Tone-Neutralizing Purple Pigments: Violet pigments directly counteract yellow and brassy tones at the source, restoring a cooler, cleaner look that keeps blonde and gray hair looking intentional and fresh.
• Gentle, Color-Safe Cleansing: Lifts away buildup and impurities without being harsh on color-treated or chemically processed hair, so your style stays intact wash after wash.
• Designed for Blonde and Gray Hair: Specifically formulated to serve highlighted, bleached, and naturally gray hair types that are most vulnerable to unwanted warm tones developing over time.
• Color Balance Formula: Part of Joico's Color Balance collection, this shampoo works to maintain tonal harmony so your hair color stays true longer between salon appointments.
• Professional-Grade Results at Home: Joico is a trusted name in professional salons, and this formula brings that same level of expertise straight into your everyday shower routine.
• Generous 10.1 oz Size: A full-size bottle designed to keep up with your regular wash schedule without running out too quickly — real value for a consistent care routine.

Whether you're maintaining a fresh color service or keeping your natural silver shining, this is the everyday staple that keeps your look effortlessly polished — from the bathroom to wherever the Florida sunshine takes you.