ColorFul Anti-Fade Shampoo 10.1 oz

Your color deserves a shampoo that works as hard as your colorist did — JOICO ColorFul Anti-Fade Shampoo is crafted specifically for color-treated hair, fighting fade from the very first wash so your shade stays true for longer.

Every wash is a chance for color to slip away, but this formula steps in to protect tonal integrity and keep strands looking glossy and healthy. From vibrant reds to sun-kissed blondes, it works to preserve the richness of your color while giving hair a smooth, luminous finish you can feel.

• Anti-Fade Defense: A targeted color-protecting formula works with each wash to slow the fading process, stretching the life of your salon color and keeping it looking fresh longer.
• UV Protection: Built-in UV defense shields color-treated hair from sun damage — especially important when you're spending long days on the water, at the beach, or out in the Florida sunshine.
• Vibrant Color Maintenance: Helps preserve the richness and intensity of your color so it stays bold, deep, and true wash after wash instead of going dull or brassy.
• Tonal Integrity: Works to protect the specific tone of your color — whether you're maintaining a cool platinum, a warm copper, or a rich brunette — so it doesn't shift between appointments.
• Smooth, Shiny Results: Leaves hair feeling silky soft and looking lit-from-within with a healthy, polished shine from root to tip.
• Color-Safe Daily Cleanser: Formulated to be gentle enough for regular use on color-treated hair, so you can cleanse thoroughly without stripping or dulling your shade.

Whether you're stepping off the boat or heading out for the evening, this shampoo keeps your color looking salon-fresh and your hair feeling its very best.