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Maxine of Hollywood
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Online Privacy & Security
Effective Date: 2023-01-03
Privacy Version 1.51
This Privacy Policy describes how Beall’s, Inc, Bealls Stores, Inc, Beall’s Outlet Stores, Inc., Burke’s Outlet Stores, LLC. and any related company, as well as its affiliates, subsidiaries, and some affiliated third parties (collectively, “Bealls,” “Company”, “we”, “our” or “us”) treats personal information collected about you when you shop in our Retail and Outlet Stores, interact with or use our websites (www.beallsinc.com, www.beallsoutlet.com, www.beallsflorida.com, www.burkesoutlet.com, www.homecentric.com) or use or make purchases from any of Company’s other websites, emails and, apply for a credit card, sign up to become a Company loyalty program member, sign up for activities and events, or otherwise interact with us (collectively “Services”).
This Privacy Policy also applies to how we treat personal information collected in Company’s retail stores and Company’s operated retail outlet locations.
This Privacy Policy does not apply to information provided directly to our banking partner, specific to certain programs or activities or with respect to certain subsidiaries or affiliates To view the separate Company branded credit card Privacy Policy please click the appropriate brand.
By shopping in our Stores, using our Services, or accessing our Services, you agree to the terms of this Privacy Policy.
TYPES OF INFORMATION WE COLLECT
We collect information, including personal information, from you in a variety of ways when you interact with our Company.
The types of information we may collect include:
- Personal identifying information (name, address, email address, phone number, driver’s license, social security number, photos, videos, etc.)
- Payment information (credit card number, billing address, etc.)
- Feedback (ratings and reviews, live chat, etc.)
- Demographic information (age, gender, zip code/postal code, etc.)
- Shopping information (product preferences, purchase information and/or history, etc.)
- Social media information
- Device information
- Location information
- Internet information (browsing history, search history, etc.)
- Other information (in-store audio, video, photo, etc.)
HOW WE COLLECT YOUR INFORMATION
Information You May Directly Provide When You:
- Make an online or in-store purchase, return or exchange or when you shop in our stores;
- Create a personalized shopping account for your convenience;
- Use our order tracking;
- Sign up to receive promotional emails or text messages (including offers and sales alerts);
- Sign up to join a loyalty, rewards or similar program or club;
- Purchase a gift card;
- Sign up for and/or maintain a Company credit card;
- Interact with our Services or Company social media pages;
- Provide your contact information and product preferences;
- Participate in one of our promotional sweepstakes, contests and/or surveys or focus groups;
- Use the Ratings & Reviews or related services and features;
- Information you provide about others (e.g., gift cards); or
- Submit a request or comment to our Customer Service team.
In addition to information you provide directly, we may collect certain information using automated means. We may combine this automatically-collected information with other information we obtain about you, as described below.
Information You May Indirectly Provide When You:
- Use the Wi-Fi service in some stores
- Click on sponsored links or third-party advertisements
- Enable location features when using our Services
- Checkout (product details, shipping details, date and location)
- Make a return or exchange (product details, shipping details, date and location)
- Install and use Company mobile apps
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Use our Site (browser type, access times, pages viewed, IP address, navigation)
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Access our Services (hardware, operating system and version, unique device identifiers, mobile network information, browsing behavior)
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Visit our stores which use cameras for security and operational purposes.
We may also collect or organize information that we collect in our stores and combine it with information we collect through the Services
Information We Collect From Other Sources
We may also receive information about you from other sources and combine or link that with information we have about you, including:
- Social media platforms
- Companies that provide information to enhance our existing guest
- Our business partners (online ad networks, promotion and service co-sponsors)
We are not responsible for the accuracy of the information provided by third parties, or how such third parties collect, use, or share such information.
HOW WE USE YOUR INFORMATION
We do not sell your personal information. We may use the collected or combined information about you for a variety of purposes, including:
Providing Products and Services
- Administer your membership and communicate with you about loyalty member benefits
- Provide, maintain, and improve the Services and merchandise selections and customer service
- Carrying out any business function or other purpose as disclosed in this Policy or at the time you provide information to us
Improving Products and Services
- To understand your product interests
- Enhance your in-store and online shopping experience
- Monitor and analyze trends, usage and activities
- Link or combine with other information we receive from third parties to help understand your needs and provide you with better service
Communicating
- Respond to your comments and questions and provide customer service
- Notify you about new products, services, features, promotions, events and special offerings we think you may find valuable
- Contact you regarding your use of the Site and, in our discretion, changes to our policies
- Process and deliver contest or sweepstakes entries and prizes
Security Purposes
- Secure our operations and infrastructure, protect against identify theft, help prevent fraud, unauthorized activity, claims and other liabilities and minimize credit risk
- Prevent fraudulent activity and monitor against threats
- Investigate and prevent fraudulent transactions and other illegal activities
Marketing Purposes
- Communicate with you about our Company and partner products, services, offers, promotions, research, news, upcoming events, and other information we think will be of interest to you
- Personalize the Services and provide advertisements, content, or features that are targeted toward your interests
As otherwise permitted by law or as we may notify you.
We are based in the United States and the information we collect is governed by state and Federal law. By accessing or using our Services or otherwise providing information to us, you consent to the processing and transfer of information in and to the U.S. and other countries.
HOW WE SHARE YOUR INFORMATION
Internally: We may share your information within our Company, including our affiliates or sister companies.
Service Providers: We may provide your information to companies that provide support services to Company, including:
- third parties who support our Company
- third parties for marketing purposes
- we may make our postal mailing list and general shopping information available to selected companies we believe may offer products and services of interest to you;
- with other affiliates or the parent Company, which may use this information to offer products and services to you consistent with the purposes identified in this statement
Legal or Safety Requirements: We may disclose information about you:
- to protect the rights, property, and safety of Company, our loyalty program members, our guests, or any other persons; or to enforce our agreements, policies, and Terms of Use
- with your consent;
- in response to a request for information if we believe disclosure is in accordance with any applicable law, regulation or legal process
Other Disclosures: The following is a non-exhaustive list of examples of how we may share your personal information:
- when you sign up for and participate in the interactive areas of our Services;
- in connection with, or during negotiations of, a corporate business transaction, such as a merger or acquisition of all or a portion of our business to another company, joint venture, corporate reorganization, insolvency or bankruptcy, financing or sale of company assets;
- if a contest, sweepstakes or promotion is jointly sponsored by us and one or more other sponsors. We do not control and are not responsible for the other sponsors’ use of your personal information, and their use of your information will be in accordance with their own privacy policies.
THIRD PARTY ADVERTISING, ANALYTICS AND SERVICES
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We use third-party service providers to assist us in better understanding how visitors use the Site. To learn more about opting out of data collection through Google Analytics, click here.
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We and our third-party advertising vendors also use first-party and third-party cookies to inform, optimize, and serve ads on the Site and other websites based upon a user's past visits to our Site or other websites, and to report upon how Company ad impressions and other ad services are related to the Site. We may combine and associate the information we collect through these technologies with other information we have collected from and about you. This combined information may be used by our third-party advertising vendors for interest-based advertising (also called "online behavioral advertising") on the Site and other websites across the internet to personalize your online experience, improve our Site and other websites, and to tailor Company and other companies' marketing to you. To learn more about this process or to opt out of this type of advertising from our third party advertising vendors, click here to visit optout.networkadvertising.org.
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Note that your browser settings may allow you to automatically transmit a "Do Not Track" signal to websites and online services you visit. Like many websites and online services, our websites are not designed to respond to "Do Not Track" signals received from browsers. To find out more about "Do Not Track," you may wish to visit http://www.allaboutdnt.com.
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This Policy does not apply to, and we are not responsible for, third party cookies, web beacons, or other tracking technologies and we encourage you to check the privacy policies of these third parties to learn more about their privacy practices.
SECURITY
We believe that it takes reasonable measures, including administrative, technical, and physical safeguards, as required by state and/or Federal law to protect information about you from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. Please refer to the Company Terms of Use for Company representations, disclaimers and limitations in this regard.
YOUR CHOICES
Your Information. You may update or correct your online account information by logging into your online account and updating your information or by calling Customer Service. You may also email us at customerservice@beallsinc.com if you wish to deactivate your online account, but note that we may retain information about you for legitimate business purposes or as required by law. If you would like to update or correct your loyalty program membership information, you may do so by logging on to your online account or by calling Customer Service at 800-569-9038.
Regarding Email, you may use the unsubscribe link on any Company promotional emails or click the appropriate brand below to unsubscribe from all further promotional emails:
Regarding postal mail, you can be removed from our mailing lists by sending your request including your full name, address and Company account number (if you have one) to the following address:
Bealls Inc.
Customer Care
P.O. Box 25207
Bradenton, FL 34206-5207
Promotional Communications. You may opt out of receiving promotional communications from Company by following the instructions in those communications. If you opt out of receiving promotional communications, we may still send you non-promotional emails, such as emails about your purchases, account, membership or our ongoing business relations.
Location Information. You also have the ability to turn location-based services on or off by adjusting the settings of your Internet browser or mobile device. You can also stop our collection of location information in connection with our mobile applications by following the standard uninstall process and removing all Company applications from your mobile device.
Mobile Push Notifications/Alerts. With your consent, we may send promotional and non-promotional push notifications or alerts to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.
Cookies. Managing cookies varies from browser to browser, so please refer to your browser for further information. If you prefer, you usually can set your browser to remove or reject cookies. Please be aware that if you block cookies you may not be able to make purchases or use other interactive features on the Site.
STORAGE OF INFORMATION
Information we collect or have about you may be stored in the United States. If you are outside the United States, you understand and agree that we may transfer your personal information in the United States or even outside the United States. Our Services are subject to the laws of the state and Federal laws of the United States, which may not provide the same level of protections as those in your own country.
PRIVACY RIGHTS FOR NON-CALIFORNIA RESIDENTS
For non-California residents, you have the following rights:
- The right to opt out of data collection.
- The right to know what personal information was collected, used or shared by us.
- The right to delete personal information held by us.
To exercise any of these rights, click on the appropriate brand:
Or contact Customer Care at 800-569-9038. We will process your requests within 45 days.
CALIFORNIA PRIVACY RIGHTS
The California Consumer Privacy Act (CCPA) of 2018 took effect on January 1, 2020. This legislation grants the following rights to California customers:
- The right to request (no more than twice in a 12-month period) to know what categories and specific pieces of personal information were collected, used, shared or sold by us in the preceding 12 months.
- The right to delete personal information held by us in the preceding 12 months and by extension, our service providers;
- The right to non-discrimination in terms of price or service when a customer exercises a privacy right under
When submitting a request, your identity will be verified by matching your last name, phone number and email address to the information we already possess.
HOW DO I REQUEST TO KNOW THE PERSONAL INFORMATION YOU HOLD ABOUT ME?
If you wish us to provide a copy of this information, you may submit a request by clicking on the appropriate brand:
Or contact Customer Care at 800-569-9038. For identity verification purposes, please ensure that your request includes the following:
- Last name
- Email address
- Phone number
- Request type: request to know my personal information
It may take up to 45 days from the date we verify your identity to produce the requested information. The request will provide information from all Company entities.
HOW DO I REQUEST TO DELETE THE PERSONAL INFORMATION YOU HOLD ABOUT ME?
To request your personal information be permanently deleted expresses your intention to fully remove both your user account and any existing information held by all Company entities. This cannot be undone, and we won’t be able to recover any of your data, including your saved lists and sale alerts in the future.
Note that in permanently deleting your personal information you relinquish the following benefits:
- Access to special offers and discounts beyond those available on all Company Services.
- Ability to enroll in select Company loyalty programs, access to any of the special savings benefits, point accumulation for dollar off rewards, or access to rewards at checkouts/registers.
- Receive sale email alerts from all Company entities
- Ability to create or maintain a Company Service shopping account or access your saved shipping addresses
- Create and share Wish Lists with others
If you wish us to remove your personal information, you may submit a request to be permanently deleted click on the appropriate brand:
Or contact Customer Care at 800-569-9038. For identity verification purposes, please ensure that your request includes the following:
- Last name
- Email address
- Phone number
- Request type: request to delete my personal information
It may take up to 45 days from the date we verify your identity to delete your personal information.
For more information, click on the appropriate brand:
Or contact Customer Care at 800-569-9038.
CHANGES TO THIS POLICY
Company may change this Policy from time to time. If we make changes, we will notify you by revising the Effective Date above and, in some cases we may provide you with more prominent notice (such as adding a statement to our homepage or sending you a notification). We encourage you to review the Policy to stay informed about our information practices and the ways you can help protect your privacy.
CONTACT US
If you have any questions, comments or concerns about this Policy or about our privacy practices, or to exercise any of the rights set out in this Privacy Policy, including your opt-out rights, please send an email message to customerservice@beallsinc.com. You may also direct your privacy-related comments or questions to the following address:
Beall’s, Inc.
Customer Care
P.O. Box 25207
Bradenton, FL 34206-5207
