Our founder R.M. Beall had a goal of bringing quality and value to the people of Florida. With his vision in mind, we are trying out a new strategy so that you can always find the products you love at consistent prices you can count on. To keep our pricing this low, we will no longer offer Email or Direct mail Savings, Coupons, nor Bealls Bucks at our R.M. Bealls stores. We want you to enjoy your shopping experience without having to calculate what the actual price is for a product. Pricing will only change on products once they go on Clearance or if a vendor changes their pricing.