News Release FOR IMMEDIATE RELEASE   Bealls to unveil new Riverview store with a Grand Opening Celebration!   BRADENTON, Fla., January 29, 2009 - Bealls Department Stores is pleased to announce the Grand Opening Celebration of the new Riverview store, which will officially open its doors on Friday, February 6th, 2009. The new Riverview Bealls store will be the first department store in Riverview. The 80,000 square foot store will feature wide aisles, large departments, and fresh new fashions to start the spring season. This will also be the first Bealls store to open since the launch of Bealls' new Fashion for Real Life campaign on January 22nd. "This store is opening at such a great time for Bealls. We are very excited to offer the Riverview market a big, new store and the opportunity to experience everything that's new at Bealls, including Fashion for Real Life and our Fashion for Real Life Expert, Kim Ulmer", said Gwen Bennett, Bealls Vice President Advertising and eCommerce. The Grand Opening Celebration kicks off at 9am, Friday, February 6th. With the first 200 customers at the new store receiving $10 in Bealls Bucks. Bealls will also feature Grand Opening sale specials available Friday only, while supplies last. The celebration continues Saturday, with the first 200 customers receiving Bealls Bucks and special events throughout the store. From 10am-2pm Saturday, customers will be able to create their own Tervis Tumbler® design. Parents are encouraged to bring the kids to draw a picture or use a photo to make this special keepsake that will last a lifetime. Also, Kim Ulmer, Bealls Fashion for Real Life expert, will make an appearance at the store from 10am-2pm Saturday to meet customers and give fashion advice. To schedule an appointment for a personal fashion consultation with Kim Ulmer, customers can call the new Riverview store starting Friday, February 6th at 9am. Appointment times are limited. The new Riverview store is located in the Summerfield Crossing shopping center, north of Big Bend Road on US Highway 301. 13120 US Hwy 301 South Summerfield Crossings Riverview, FL 33569 813-671-2895 Bealls Department Stores is a division of Bealls, Inc. The Bradenton, Florida-based company, privately held since its opening in 1915, now operates more than 500 stores in 13 states under the names Bealls, Bealls Outlet, Burke's Outlet, Bealls Clearance Stores & Bealls Home Accents. To learn more about Bealls, or to shop online, visit BeallsFlorida.com. Contacts: Gwen Bennett VP-Advertising & eCommerce Bealls Department Stores, Inc. 941-744-4265 Karen Filips Director Promotions & Production Bealls Department Stores, Inc. 941-744-4262   1806 38th Avenue East · Bradenton, FL 34208 · www.BeallsFlorida.com Bealls stores are operated by Beall's Department Stores, Inc. and by Beall's West Gate Corporation