News Release FOR IMMEDIATE RELEASE   Bealls yloi contest seeks customers' vote on the look to own for back to school!   BRADENTON, Fla., July 17, 2008 - Bealls Department Stores wants to know what the most popular look is for back to school 2008. Bealls buyers identified four looks: Casual, Rocker, Trendy & Neo. Each look represents current trends in juniors fashion, including leggings, graphic tees, bright patterns & distressed denim. The featured looks are available for viewing on BeallsFlorida.com, in all Bealls Department Stores & in Bealls newspaper inserts between July 27th and August 16th. Customers vote for their favorite look one of 3 ways: in store, on BeallsFlorida.com or by texting the name of their favorite look to 99134. All voters will be entered for a chance to win one of four, $250 Bealls gift cards. "This contest gives our younger customers an opportunity to tell us what they want to find at Bealls. Teens are all about texting, so a contest with a text message entry method is perfect for them. And the yloi contest puts a chance to win a new look for back to school right at their fingertips," said Gwen Bennett, Bealls Vice President of Advertising & eCommerce. Votes are limited to one per day, per customer July 27th through August 16th. See BeallsFlorida.com/yloi for official rules and contest details. Text message entrants will be subscribed to special test message promotions no more than 4 times per month. These promotions include coupons for discounts, free product offers, announcements for new product lines and more. Official rules and regulations can be found on BeallsFlorida.com/yloi. Beall's Department Stores is a division of Bealls, Inc. The Bradenton, Florida-based company, privately held since its opening in 1914, now operates more than 500 stores in 13 states under the names Bealls, Bealls Outlet, Burke's Outlet, Bealls Clearance Stores. To learn more about Bealls, or to shop online, visit BeallsFlorida.com. Contacts: Gwen Bennett VP-Advertising & eCommerce Bealls Department Stores, Inc. 941-744-4265 Karen Filips Director Promotions & Production Bealls Department Stores, Inc. 941-744-4262   1806 38th Avenue East · Bradenton, FL 34208 · www.BeallsFlorida.com Bealls stores are operated by Beall's Department Stores, Inc. and by Beall's West Gate Corporation