News Release FOR IMMEDIATE RELEASE   Bealls Fashion for Real Life Expert, Kim Ulmer, to be at Sun City Store   BRADENTON, Fla., February 5, 2009 - Bealls Department Stores, Inc. invites customers to meet Kim Ulmer, Bealls Fashion for Real Life Expert on Friday, February 13th from 9am till 12pm at the Sun City Bealls Department Store. Kim will be sharing her Top Picks and demonstrating easy ways to update the look of an outfit with accessories. Fashion sessions will be held at 9:30, 10:30 and 11:30. Bealls Department Store Cypress Village shopping Center 3846 Sun City Center Blvd. Sun City Kim Ulmer, Fashion for Real Life Expert Kim Ulmer's relationship with Bealls began when she was 10 years old, modeling for their print advertising. During her late twenties, she traveled to Europe and Asia, modeling and working in the fashion industry. Her recent work with Bealls includes fashion and hair and makeup styling for photo shoots. As the Bealls Fashion For Real Life Expert, Kim takes all of her experience in fashion—and her perspective as a Florida mom—and helps people get the most fashion for their dollar. She is working with the Bealls fashion team to select the season's top fashion trends and makes them easy for customers to pull together for a complete look, while interpreting them for the Florida lifestyle. This fashion team includes Bealls buyers, product development team members, and marketing team members. For more information on Kim Ulmer and Fashion for Real Life, please visit FashionforRealLife.com. Kim can be booked for morning show appearances and other special events by contacting Karen Filips at karenf@beallsinc.com. Bealls Department Stores is a division of Bealls, Inc. The Bradenton, Florida-based company, privately held since its opening in 1915, now operates more than 500 stores in 13 states under the names Bealls, Bealls Outlet, Burke's Outlet, Bealls Clearance Stores & Bealls Home Accents. To learn more about Bealls, or to shop online, visit BeallsFlorida.com. Contacts: Gwen Bennett Vice President Advertising & eCommerce Beall's Department Stores, Inc. 941-744-4265 Mary Beth Fox Divisional Vice President Marketing Communications Beall's Department Stores, Inc. 941-744-4821   1806 38th Avenue East · Bradenton, FL 34208 · www.BeallsFlorida.com Bealls stores are operated by Beall's Department Stores, Inc. and by Beall's West Gate Corporation