News Release FOR IMMEDIATE RELEASE   Beall's customers donate over $10,000 to Mason Dixon's Christmas Wish Fund, Inc.   BRADENTON, Fla., - December 28, 2009 - On Sunday, December 13th, 2009, Tampa Bay area Beall's Department Store customers donated $10,041.00 to the Mason Dixon Christmas Wish Fund, Inc. Beall's Department Stores partnered with Q105 WRBQ Radio Host, Mason Dixon to raise money for Mason Dixon's Christmas Wish Fund, Inc. Twenty-three Beall's Department Stores in the Tampa Bay area participated in the fundraising event. For $3.00, customers and employees could purchase a savings pass, to receive an extra 15% off of their purchases on Sunday, December 13th only. All proceeds from the sale of the savings passes went directly to Mason Dixon's Christmas Wish Fund, Inc. Mason Dixon's Christmas Wish Fund, Inc. is a not-for-profit charity, whose mission is to lend a helping hand to those in need. For over 10 years, the Mason Dixon Christmas Wish Fund has helped hundreds of families and has raised well over $500,000. Beall's Department Stores is a division of Beall's Inc. Headquartered in Bradenton, FL since its' founding in 1915, the family and employee owned corporation now operates more than 530 stores in 14 states under the names of Beall's, Beall's Outlet, Burke's Outlet, Beall's Clearance Stores, and Beall's Home Outlet. To learn more about Beall's, or to shop online, visit BeallsFlorida.com. Contacts: Gwen Bennett VP-Advertising & eCommerce Bealls Department Stores, Inc. 941-744-4265 Emilee Keener Promotions and Broadcast Production Manager Bealls Department Stores, Inc. 941-744-4271   1806 38th Avenue East · Bradenton, FL 34208 · www.BeallsFlorida.com Bealls stores are operated by Beall's Department Stores, Inc. and by Beall's West Gate Corporation