News Release FOR IMMEDIATE RELEASE   Beall's to support Mason Dixon's Christmas Wish Fund, Inc.   BRADENTON, Fla., - December 3rd, 2009 -On Sunday, December 13th at participating Tampa Bay area Beall's Department Stores, shoppers will have the opportunity to help Beall's raise money for Mason Dixon's Christmas Wish Fund, Inc. Shoppers can donate $3 to the Christmas Wish Fund, Inc. by purchasing a shopping pass that will allow them to save 15% on all merchandise including sale and clearance. The pass discount is valid all day Sunday, December 13th. Passes may be purchased prior to Sunday, December 13th at local, participating Tampa Bay area Beall's Department Stores. Participating Tampa Bay area stores include Bradenton, Brandon, Gateway, Gulf, Lakeland, Largo, Madeira, Oldsmar, Pasco Square, Plant City, Riverview, Seminole, Spring Hill, Sarasota, St. Pete, Sun City, Tampa, Winter Haven and Zephyrhills. Addresses for these locations are available on BeallsFlorida.com. Mason, a Tampa Bay Disc Jockey at Q105, has worked his Christmas wish magic for over 10 years. His charity, which is completely volunteer based, grants Christmas wishes to families in the Tampa Bay area who have fallen on hard times and would not have a traditional Christmas if not for the help of the community. For more information about the Christmas Wish Fund, Inc. please visit MasonDixonChristmasWishFund.com. Beall's strongly encourages the community to get involved and support the Christmas Wish Fund's effort to help others have a wonderful holiday season. Beall's Department Stores is a division of Beall's Inc. Headquartered in Bradenton, FL since its' founding in 1915, the family and employee owned corporation now operates more than 530 stores in 14 states under the names of Beall's, Beall's Outlet, Burke's Outlet, Beall's Clearance Stores, and Beall's Home Outlet. To learn more about Beall's, or to shop online, visit BeallsFlorida.com. Contacts: Gwen Bennett VP-Advertising & eCommerce Bealls Department Stores, Inc. 941-744-4265 Emilee Keener Promotions and Broadcast Production Manager Bealls Department Stores, Inc. 941-744-4271   1806 38th Avenue East · Bradenton, FL 34208 · www.BeallsFlorida.com Bealls stores are operated by Beall's Department Stores, Inc. and by Beall's West Gate Corporation