| News Release |
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| FOR IMMEDIATE RELEASE | |||||
| Bealls celebrates 8 winning designs at the 2008 ADDY® Awards Gala | |||||
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BRADENTON, Fla., April 2, 2008 Bealls Department Stores, Inc. received a total of 10 awards for 8 designs at the 2008 ADDY® Awards Gala on Saturday night. The Bealls entries were among 400 others in the 2008 Suncoast Chapter of the American Advertising Federation ADDY® competition. The ADDY® awards competition is the industry's largest competition, taking place annually to recognize the best and most creative advertising in the world. Bealls celebrates 1 Gold Award, 1 Judges Choice Award, 1 Amy Award (Best of show in its category), 4 Silver Awards and 3 Bronze Awards. "I am proud of the Bealls creative team. This in-house team produces quality retail advertising consistently throughout the year," said Gwen Bennett, Bealls Vice President of Advertising and eCommerce. Bealls Little Girl Holiday Blues, Category: 72C-Photography Color GOLD AWARD & JUDGES' CHOICE AWARD Bealls Varsity Sports ROP Campaign, Category: 30A-Newspaper Campaign B&W SILVER AWARD & AMY AWARD Bealls Design-A-Tee for Spring Break 08 Promo, Category: 59B-Campaign Mixed/Multiple Media SILVER AWARD Bealls 2007 Jewelry Sale Image, Category: 72C-Photography Digitally Enhanced SILVER AWARD Bealls 2007 Holiday Gift Cards, Category: 13B-Direct Mrktg Specialty Advertising SILVER AWARD Bealls 2007 Holiday Campaign, Category: 03D-POP Campaign BRONZE AWARD Bealls Credit Card & Brochure, Category: 13B-Direct Mrktg Specialty Advertising BRONZE AWARD Bealls 2007 Back To School Mural & Graphic Poster, Category: 71B-Illustration Campaign BRONZE AWARD Beall's Department Stores is a division of Bealls, Inc. The Bradenton, Florida-based company, privately held since its opening in 1914, now operates more than 500 stores in 13 states under the names Bealls, Coastal Home by Bealls, Bealls Outlet, Burke's Outlet, Bealls Clearance Stores & Bealls Home Accents. To learn more about Bealls, or to shop online, visit BeallsFlorida.com.
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