NO PURCHASE NECESSARY. VOID WHERE PROHIBITED. PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING. OPEN ONLY TO LEGAL RESIDENTS OF FLORIDA WHO ARE 18 YEARS OF AGE OR OLDER AS OF 9/29/09 AND LOCATED IN THE UNITED STATES AT THE TIME OF ENTRY. VOID OUTSIDE OF FLORIDA AND WHERE PROHIBITED BY LAW. PRIZE RESTRICTIONS APPLY.

1. ELIGIBILITY: Open to legal residents of Florida who are 18 years of age or older and located in the United States at the time of entry. Proof of age and residency required to claim prize. Employees, contractors, directors and officers of Bealls Department Stores, Inc. ("Sponsor"), subsidiaries and affiliated companies, distributors, web design, advertising, fulfillment, judging and promotion agencies involved in the administration, development, fulfillment and execution of this Promotion (collectively, "Promotion Parties"), and the immediate family members of each (spouse, parent, child, sibling, grandparent, and spouse or "step" of each) and those living in their same households (those persons whether related or not who live in the same residence for at least three months during the twelve-month period preceding the start date of the Promotion) of such employees are not eligible to win.

2. PROMOTION PERIOD: You may enter the Promotion between 09:00:00 am Eastern Time (ET) on 11/17/09 and 10:59:59 pm ET on 11/22/09 (Promotion Period).

3. TO ENTER: There are two methods of entry. In Store: Pick up a free official entry form beginning on 11/17/09 on special displays at participating Bealls Department Stores, Inc. (Store). Legibly hand-print your name, complete home address (no P.O. boxes please) and daytime phone number on the entry form. Limit one entry per person, household and/or e-mail address. To locate a Store and to find applicable business hours, go to www.BeallsFlorida.com (Web Site). Legibly complete all information requested on the entry form and drop into the official entry box in Store by close of business on 11/22/09. No photocopies or mechanically reproduced entries allowed. Sponsor not responsible for entries that are late, lost, misdirected, mutilated, incomplete or illegible. Online: Log on to www.BeallsFlorida.com and click on the "entry" link. Complete the Official Online Entry Form, entering your name, address, phone number and email address. Multiple entries or multiple entries submitted by means of software-generated or other automated processes will be disqualified. By entering, all entrants further agree to be bound by the terms relating to the use of Sponsor's Web Site and its Privacy Policy.

4. SELECTION OF WINNER, PRIZE AND APPROXIMATE RETAIL VALUE : Each Store will have their own drawing (Drawing) from among all eligible entries received for such Store on or about 11/24/09 to select one (1) finalist ("Finalist") for the Grand Prize and one (1) winner (Winner) for the Second Prize. The Web Site, which will be considered a 'Store', will have their own drawing (Drawing) from all eligible Web Site entries received and one (1) finalist (Finalist) for the Grand Prize and one (1) winner (Winner) for the Second Prize will be selected from the Web Site. On or about 12/10/09, a random Drawing will be conducted to award one (1) Grand Prize from among all Finalists. Drawing will be conducted by an independent judging organization ("Judges"), whose decisions shall be final and binding on all matters relating to the Promotion. Odds of being deemed a Winner depend on the number of eligible entries received corresponding to each Store. Odds of being deemed a Finalist depend on the number of eligible entries received corresponding to each Store. Odds of a Finalist winning the Grand Prize are 1 in 80. Winner will be notified by phone and/or mail.

ONE (1) GRAND PRIZE: a prize package (the "Prize") for a verified winner will receive a $500 Bealls Gift Card. Prize is non-transferable and has no redeemable cash value. No substitution of Prize is offered, and no transfer of Prize to a third party is permitted except at Sponsors sole discretion. If Prize cannot be awarded for any reason, Sponsor reserves the right to substitute another prize of equal or greater value.

EIGHTY (80) SECOND PRIZES: a prize package (the "Prize") for a verified winner will receive a $50 Bealls Gift Card. Prize is non-transferable and has no redeemable cash value. No substitution of Prize is offered, and no transfer of Prize to a third party is permitted except at Sponsors sole discretion. If Prize cannot be awarded for any reason, Sponsor reserves the right to substitute another prize of equal or greater value.

TOTAL APPROXIMATE RETAIL VALUE OF ALL PRIZES IN THE PROMOTION IS: $4500.

5. GENERAL CONDITIONS: Void outside Florida and where prohibited by law. By participating, entrants agree to these Official Rules and Sponsors Privacy Policy (available at www.BeallsFlorida.com) which are final and binding in all respects. Unclaimed Prize will not be awarded. Prize Winner will be notified by phone and/or mail. If for any reason the Promotion is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Promotion, Sponsor reserves the right, at its sole discretion, to disqualify any individual who is responsible or who tampers with the entry process, and to cancel, modify or terminate the Promotion if fraud, technical failures or other reasons beyond the control of Sponsor impair the proper play of this Promotion. This Promotion is offered only in the United States and is governed by the laws of the state of Florida without regard to conflicts of laws principles, with venue in Manatee County, Florida, and all claims must be resolved in the federal or state courts of Manatee County, Florida.

6. Limitations of Liability and Release: No more than the advertised number of prizes will be awarded. All online entrants must have a valid e-mail address. No liability or responsibility is assumed by Sponsor or Promotion Parties resulting from user's participation in or attempt to participate in the Promotion or download any information in connection with participating in the Promotion. No responsibility or liability is assumed by the Sponsor or Promotion Parties for technical problems or technical malfunction arising in connection with any of the following occurrences which may affect the operation of the Promotion: hardware or software errors; faulty computer, telephone, cable, satellite, network, electronic, wireless or Internet connectivity or other online communication problems; errors or limitations of any Internet service providers, servers, hosts or providers; garbled, jumbled or faulty data transmissions; failure of any e-mail transmissions to be sent to or received; lost, late, delayed or intercepted e-mail transmissions; inaccessibility of the Web Site in whole or in part for any reason; traffic congestions on the Internet or the Web Site; unauthorized human or non-human intervention of the operation of the Promotion, including without limitation, unauthorized tampering, hacking, theft, virus, bugs, worms; or destruction of any aspect of the Promotion, or loss, miscount, misdirection, inaccessibility or unavailability of an Account used in connection with the Promotion. Sponsor is not responsible for any typographical errors in the announcement of Prize or these Official Rules, or any inaccurate or incorrect data contained on the Web Site. Use of Web Site is at user's own risk. Sponsor and the Promotion Parties are not responsible for any personal injury or property damage or losses of any kind which may be sustained to user's or any other person's computer equipment resulting from participation in the Promotion, use of the Web Site or the download of any information from the Web Site. By participating in the Promotion, the entrant thereby releases Sponsor and the Promotion Parties from any and all claims, damages or liabilities arising from or relating to such entrant's participation in the Promotion. By accepting the Prize, recipient agrees that the Sponsor and Promotion Parties, participating retailers, and all of their respective officers, directors, employees, representatives and agents will have no liability whatsoever for, and shall be held harmless by Winner against, any liability for injuries, losses or damages of any kind to persons or property resulting in whole or in part, directly or indirectly, from participation in the Promotion; from acceptance, possession, misuse or use of Prize or any travel related thereto.

7. WINNERS LIST/RULES REQUEST: For winner's name, or Official Rules, send a self-addressed, stamped envelope specifying "Winners List" or "Official Rules" request, postmarked by 12/10/09 and received by 12/17/09 to: The Bealls "Holiday Preview Day" Register to Win Sweepstakes! "Winners List" or "Official Rules" Request, 1806 38th Ave E, Bradenton, FL 34208.

8. SPONSOR: Bealls Department Stores, Inc., 1806 38th Ave E, Bradenton, FL 34208