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Bealls Unveils New Department Store in Deerfield Beach With a Grand Opening Celebration Sunday, November 14, 2010

Grand Opening festivities to include $1,000 shopping spree, FREE gift to first 100 customers, and extra 20% savings all day Sunday, November 14

BRADENTON, Fla., - November 10, 2010 Bealls Department Stores, Inc., is excited to announce the grand opening of the new Deerfield Beach store located in the Rivertowne Square Shopping Center, at 1079 South Federal Highway, on Sunday, November 14, 2010. The new Bealls store features over 62,000 square feet of selling space.

"We are thrilled to open this new Bealls Department Store in Deerfield Beach," said Dick Judd, Vice President and COO for Bealls Department Stores. "This store has a completely new look for Bealls, offering a fun, customer-friendly shopping experience."

The new store incorporates the latest Bealls Department Stores prototype design, which features a Florida-inspired color scheme, updated store visuals, and contemporary floor and wall treatments.

To celebrate the store's grand opening, the first 100 customers in line Sunday, November 14 will receive a FREE 16oz. Tervis Tumbler® and a FREE Muvico® ticket as they enter the store. Bealls will also select one customer from those arriving prior to 8:30am on Sunday, November 14 to win a two-minute shopping spree, with a maximum value of $1,000. The winning customer will have two minutes to collect a cart full of merchandise, prior to the store opening on Sunday morning. Inside the store, customers will also have the opportunity to register-to-win a two day cruise, and a set of 4 tickets to the IMPROV® comedy club. For more information on the grand opening celebration, including contests and giveaways, go to or visit and click on the Grand Opening tab.

About Bealls Department Stores

Beall's Department Stores is a division of Beall's Inc. Headquartered in Bradenton, FL since its' founding in 1915, the family and employee owned corporation now operates more than 530 stores in 14 states under the names of Beall's, Beall's Outlet, Burke's Outlet, Beall's Clearance Stores, and Beall's Home Outlet. To learn more about Beall's, or to shop online, visit


Emilee Keener
Communications Director
Beall's Department Stores, Inc.

1806 38th Avenue East · Bradenton, FL 34208 ·
Bealls stores are operated by Beall's Department Stores, Inc. and by Beall's West Gate Corporation